Social, Display and Pay-Per-Click (PPC) Advertising
Channeling GuestsDirect to your website.
Our dedicated team of digital marketing specialists plan, manage and optimize strategically targeted campaigns across popular search engines, display networks, social networks and influential sites. We can even laser-target your ads to specific locations, like travelers staying at your competitors property.
Search Engine Marketing will allow us to target all phases of the buying cycle, ensuring people who have been exposed to the rest of the marketing campaign (both online and offline) will be able to easily find your website and convert to GuestsDirect®.
Based on Agreed Tactics, your Campaign May Include:
- Keyword Research & Optimization
- Text Ad Composition & Optimization
- Landing Page Selection & Optimization
- Ad Extension Selection & Optimization
- Dynamic Search Ads
- ROI Analysis and Custom Campaign Management
Bids are managed through a series of 4 automatic algorithms factoring:
- Success rates of the base bid
- Associated creative
- Inventory sources where audiences are found
- Data profiles of the audiences reached
Targeting Users
Once the campaign begins, we use conversion data (both post-click and post-view) to:
- Auto-tune the initial audiences
- Build Predictive Modeling to conquest “look-a-like” consumer profiles of converters at each stage of the funnel
Performance Reporting
Tracking tactics and success is critical. It’s not just about the rankings, it’s about many factors including inbound links, keywords quality, and addressing all changes in the SERP.
You can track and follow your campaign’s performance 24/7 on your Dashboard. See updates on ad performance such as cost -per click (CPC), click through rate (CTR), conversion rate (CR) and return on ad spend anytime.
Campaign Testing & Optimizing
Over our 30 years of marketing and advertising Local, Regional and National clients, we’ve learned the value of testing and optimization a campaign and how to read and leverage performance metrics.
We continually test your advertising to ensure the maximize click-throughs and drive maximum ROI. We analyze your market’s conditions and track consumer behavior, special offers and relative performance results. Ongoing monitoring of ad performance and optimizing based on real-time results metrics ensures that we are maximizing your budget and placing the right ads in the best performing channels.
Retargeting & Remarketing
One of the most effective methods for display advertising is being front-of-mind with consumers who have shown interested in your property. We identify your interested consumers and target messages and offers to inspire guests to book your property direct early in the buying cycle.