Branding. It’s Shorthand for Who You Are.
Branding. If your property was a person, how would you describe it? How does it look, act, and feel? What is its character and personality like? These are some of the questions we’ll ask and answer as we develop the tone, style, and image of the your Hotel’s Brand. The impressions that you make as well as the words people will use to describe the property to others, are the basic framework of the brand.
Developing the Brand Experience is about establishing the desired set of experiences guests will find meaningful, memorable, and associate with your brand. With this in place we build trust, loyalty and advocacy. It reaches beyond the traditional marketing and advertising of the hotel and encompass the entire contact experience – it speaks to our goal of making every point of contact with visitors as outstanding, appealing and compelling as possible.
Positioning. It separates you from your competition.
What are your property’s differentiators? What makes it desirable and special? What qualities separate it from your competitors? These are some of the questions we’ll answer as we develop your Hotel’s Positioning.
It will answer the questions:
- Who are we?
- Who are they? (Audiences)
- What value do we bring to them?
- How do we express it?
The Branding will include:
- Position statement
- Value proposition
- Brand personality/qualities
- Key message points
We’ve been branding and positioning local, regional and national clients for over 25 years. We know how to uncover your brand’s unique qualities and develop positioning that encourages your guests to say, “This is the right choice for me”.